The Reckoner!

Incidentally, this Reckoning is *not* sponsored by FedEx. I'm just a sucker for this kind of thing.

Have you ever noticed the hidden arrow in the FedEx logo?

Take a look at that logo up yonder.  Seems pretty nondescript.  Standard word mark.  Gets the point across.  Great.  Swell.  Let's move on.

Hey, wait a sec!  There's a little hidden message in the logo!  Check out between the 'E' and the 'x' -- it's an arrow!  An arrow that connotes movement!  The same way your packages will presumably be moving if you shipped them with FedEx!  Pretty sneaky, sis.

I've always found this to be a pretty clever use of negative space (and subliminal advertising).  Tell me this, fair Reckonaut, until I just pointed this out, did you happen to know about the arrow buried in this ubiquitous logo?  Or is this news to you?

Reckoning Results!
WINNER!
I knew about it.
Holy smokes!
Yawning this very moment.
It IS an arrow!
65.2%
(15)
34.8%
(8)
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Reckoning Comments!

Actually, I think it was pointed out to me before, and I had completely forgotten about it.   Obviously not one of those "once you see it, you can't unsee it" sort of things!


I really didn't see it. However, now that you pointed it out to me, my eye will always go to it!


I heard every FedEx tv spot syncs perfectly with "Dark Side of the Moon" if you turn the sound off. 


I knew about the "hidden" arrow.

I may not be completely objective here as I had a consultant gig at FedEx in Memphis in the early '90s so I was surround by FedEx lore.


One needs ritalin to notice that type of thing...


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