Have you ever noticed the hidden arrow in the FedEx logo?
Take a look at that logo up yonder. Seems pretty nondescript. Standard word mark. Gets the point across. Great. Swell. Let's move on.
Hey, wait a sec! There's a little hidden message in the logo! Check out between the 'E' and the 'x' -- it's an arrow! An arrow that connotes movement! The same way your packages will presumably be moving if you shipped them with FedEx! Pretty sneaky, sis.
I've always found this to be a pretty clever use of negative space (and subliminal advertising). Tell me this, fair Reckonaut, until I just pointed this out, did you happen to know about the arrow buried in this ubiquitous logo? Or is this news to you?